Credit Professional of the Year Award for SICA-CANADA

On behalf of SICA Canada, our entire membership and sponsors, our sincere congratulations go to Mr. Alain Ferland, this year's recipient of the "Credit Professional of the Year" (Michel Hurd award) for SICA Canada.
About Mr. Alain Ferland:
Alain Ferland is with Amer Sports Canada (a major sporting goods company known for its' multiple brands including Atomic, Salomon, Wilson, and Mavic).

Alain has been in the field of credit management and in the sporting goods industry for over 30 years; and the last 21 years have been with Salomon.

Other Credit Professional describe Alain as follows:

  • He was one of the first people I met at my very first SICA meeting and he had a wealth of knowledge about SICA, our industry and almost every customer within it!
  • He provides, without hesitation, good advice & information.
  • He is well respected within the credit group.

Given his experience, knowledge and contribution to our industry, it is now fittng that Alain is recognized by his peers and the sporting goods industry.

Alain says: "Credit people are not born, you basically fall into the position (job) you are asked to help out. Not everyone feels comfortable calling someone for money. Presently, what I like about the credit profession, is applying what I learned early on in my career : the 3 C’s – Character – Capacity – Capital"
About the award:
New for 2018, SICA has launched this award to recognize our industry's top Credit Professionals; who embody the following characteristics: Leadership, professional knowledge, ethical and a valuable resource to their industry peers.
In Jan 2018, SICA members were asked to nominate from amongst their peers; someone who exemplified the characteristics listed above. 
Through this process over 40 credit professionals were nominated from all across North America. Subsequently, a panel of judges from our industry independently reviewed the submissions and narrowed down to select the above finalist.
Thank-you to sponsors Euler Hermes, Creditfax Debt Recovery, PDF attorneys and Barr Credit Services for their generous contributions in supporting this award.
We would also like to thank our membership for their participation.
Once again, Congratulations Alain!